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What is Pay-Per-Click (PPC)?

Whether you’ve heard slightly about PPC marketing and are curious to seek out out more, otherwise you already know that you simply want to use PPC to plug your business, but aren’t sure where to start out, you’ve come to the right place!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing during which advertisers pay a fee whenever one of their ads is clicked. Essentially, it’s how to shop for visits to your site, instead of attempting to “earn” those visits organically.

Search engine advertising is one of the foremost popular sorts of PPC. It allows advertisers to bid for ad placement during a search engine's sponsored links when someone searches on a keyword that's associated with their business offering. for instance, if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.

A lot goes into building a winning PPC campaign: from researching and selecting the proper keywords to organizing those keywords into well-organized campaigns and ad groups, to fixing PPC landing pages that are optimized for conversions. 

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, resulting in higher profits for your business. So if you would like to start out using PPC, it’s important to find out the way to roll in the hay right.


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What is digital marketing?

At geeks dice, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them.


What is digital marketing?


Digital marketing is the use of the web, mobile devices, social media, search engines, and other channels to communicate and understand consumers and behaviors. Some marketing experts consider digital marketing to be a completely new endeavor that needs a replacement way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.


Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.


Digital Marketing Channels

                                                                                                                                   

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Microsoft Office 365 User creation Guide





1.    After successful login click admin icon



2.       On the left menu of your admin panel under Users menu click on Active users


3.       You will not be able to see a list of all active users in order to add new user click on Add a user button

4.       A form will popup to create user account please fill the form and click next


·         Click Auto Generate password (It will automatically generate random strong passwords for first login)
·         Click Require users to change their password when they first sign in
·         Click Send password in email upon completion and provide email address where you want to receive default passwords.
·         Click Next > Next > Next > Finish Adding
A new user will be created and new passwords will be shared to the Provided email address

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How to install and set up Webmin on Ubuntu /linux

Introduction
Webmin is a web-based control panel for your linux server which can be used to manage and operate your linux using web-based GUI. We personally use the interface to manage our storage server.

Webmin is more likely an interface designed for administrators who want to control server activities from within or outside the server over a network. In this tutorial will be setting up webmin on Ubuntu 18.04.

Requirements
1. Installed Ubuntu 16.04 or higner
2. An active internet connection.


Updating Server
First thing first, we recommend updating your server everytime before installing any package to you linus OS. use the command below to update.
sudo apt update

Installing Webmin

  • Before you begin installing webmin it is required to installl apache on our server (Apache is platform used to run webmin and other browser based applications in Linux)
    sudo apt install apache2
  • Restarting apache
    sudo systemctl restart apache2
  • Downloading webmin: now we will need to download webmin by using the command below
    wget http://prdownloads.sourceforge.net/webadmin/webmin_1.941_all.deb
  • Installing Webmin Dependencies: If it is a new server it might complain for missing dependencies which can be downloaded and installed using the command below
    apt-get install perl libnet-ssleay-perl openssl libauthen-pam-perl libpam-runtime libio-pty-perl apt-show-versions python
  • Installing Webmin: use dpkg command to install the downloaded file
    dpkg --install webmin_1.941_all.deb
Once completed it will give you an output similar to the output below

Webmin install complete.
You can now login to https://your_server_ip:10000
Go to your browser and type the output link and you are done setting up webmin.

Below is the link to a video for better understanding.


In our next post we will be learning some basics of webmin and on later posts diving deep to setup samba shares using webmin, Stay tuned.
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How to install and setup Samba Server in Ubuntu/Linux


What is Samba?

Samba is program which allows end users to access and use file, printers and other shared resources over a network. Shared resources can also be accessed by other operating systems like Windows or Mac.

In this Guide we will be installing and configuring samba on Ubuntu server to access a folder through windows and mac.

Requirements
  • Ubuntu 16.04 or higher
  • Local area network to access files across.
If you have all the things ready, let's begin.

Installing Samba
  1. Before installing samba we will make sure all our repositories are update by using command below
    sudo apt update
  2. Once the update is completed successfully we will be ready to install samba by using



    sudo apt install samba
  3. Optional: To check if the installation of samba is successful or not we can use the command



    whereis samba
    
  4. It should give you the following output
    samba: /usr/sbin/samba /usr/lib/samba /etc/samba /usr/share/samba /usr/share/man/man7/samba.7.gz /usr/share/man/man8/samba.8.gz
Creating directory and setting up Samba Share

Now that we have installed samba we will be creating a new directory and sharing it across our network

  1. To create a directory we use the command mkdir
    mkdir /home/<your user name>/share
using above command we have created a new directory/folder which we will be sharing, also make sure that <your user name> should be replaced by your username on ubuntu. ie. mkdir home/geeksdice/share

  • To configure samba file we need to go to the path which is etc/samba/smb.conf. To edit the samba configuration file use the below command
    sudo nano /etc/samba/smb.conf
  • Using the above command will open the configuration file and at the bottom of the file the following lines needs to be added in order to share the folder we have created earlier
    [share]
        comment = My first share on Ubuntu
        path = /home/username/share
        read only = no
        browsable = yes
  • To save the file Ctrl+O (press and hold Ctrl button and press O) and to exit use Ctrl+X (press and hold Ctrl button and press X)
  • Once we have successfully saved the configuration file we need to restart samba services by typing
    sudo service smbd restart
    or by using the following command below
    sudo systemctl restart smbd
  • Now in order to access the files from other computers on the network we will need to allow samba through ubuntu firewall, to update ubuntu firewall we will type
    sudo ufw allow samba 
Creating users account for samba
  • In order to access samba we need to create user password as it does not use default username password, to setup samba password for our user we will type
    sudo smbpasswd -a username
Note: Username must be same as your system account else it won't be saved

Connecting to a share

On Windows: Go to run type the path of your share and press OK



On Ubuntu: Open the file manager type the path and press enter


On MacOS: On the finder menu click Go> Connect to the server type the path and press enter

Below is the a video demonstrating installation of samba server



In this post we have assumed that you already have a Ubuntu/Linux server installed but in case you want us to write a post on how to install samba server, let us know on the comments section below.
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