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What is Pay-Per-Click (PPC)?

Whether you’ve heard slightly about PPC marketing and are curious to seek out out more, otherwise you already know that you simply want to use PPC to plug your business, but aren’t sure where to start out, you’ve come to the right place!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing during which advertisers pay a fee whenever one of their ads is clicked. Essentially, it’s how to shop for visits to your site, instead of attempting to “earn” those visits organically.

Search engine advertising is one of the foremost popular sorts of PPC. It allows advertisers to bid for ad placement during a search engine's sponsored links when someone searches on a keyword that's associated with their business offering. for instance, if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.

A lot goes into building a winning PPC campaign: from researching and selecting the proper keywords to organizing those keywords into well-organized campaigns and ad groups, to fixing PPC landing pages that are optimized for conversions. 

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, resulting in higher profits for your business. So if you would like to start out using PPC, it’s important to find out the way to roll in the hay right.


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