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What is Content Marketing?

What is Content Marketing?

Content marketing could even be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.



Content marketing is an umbrella term covering a gaggle of strategies, techniques, and tactics to satisfy business and customer goals by using the foremost relevant content to serve, attract, convert, retain, and interact customers. The content uses blogs, podcasts, videos, and social media sites as a vehicle. It’s a practice now getting employed by 86% of companies today. However, effective content marketing is not easy to hunt out.

Goals of Content Marketing

Given the very fact that content plays a task in virtually all marketing techniques and tactics, there are not any goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers specialize in some key goals like −

  • Brand awareness
  • Lead generation
  • Engagement
  • Sales
  • Lead nurturing
  • Customer retention and loyalty
  • Customer evangelism
  • Up-selling and cross-selling


Although these are the typical goals found in content marketing research, think out of the box and look at the goals of your “audiences”.



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