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What is social media marketing?

What is social media marketing?

Social media marketing is the act of making content to market your business and products on various social media platforms like Facebook, Instagram, and Twitter. Your unique content should be tailored to the precise platform it’s being shared on to assist you to boost conversions and increase brand awareness.



Social media marketing is all about meeting your audience and customers where they're and as they socially interact with one another and your brand. While social media marketing as an entire is incredibly valuable and beneficial to your business growth (as you will see within the following section), your strategy will differ supported by which social networks your audience spends their time on. Before we dig deeper into social media marketing, let's segment the strategy by the platform.

Facebook

Users:  1.79 billion daily active users worldwide
Audience:  Generation X and millennials
Industry impact:  B2C
Best for:  Brand awareness; advertising

Twitter

Users:  186 million daily active users worldwide
Audience:  Primarily millennials
Industry impact:  B2B and B2C
Best for:  Public relations; customer service

Instagram

Users:  1 billion monthly active users
Audience:  Primarily millennials
Industry impact:  B2C
Best for:  Natural-looking media, behind-the-scenes, and user-generated content; advertising

LinkedIn

Users:  675 million monthly active users worldwide
Audience:  Baby boomers, Generation X, and millennials
Industry impact:  B2B
Best for:  B2B relationships, business development, and employment marketing

YouTube

Users:  Over 2 billion logged-in monthly users worldwide
Audience:  Millennials, closely followed by Generation Z
Industry impact:  B2C
Best for:  Brand awareness; entertainment, and how-to videos

Snapchat

Users:  249 million daily active users worldwide
Audience:  Primarily Generation Z
Industry impact:  B2C
Best for:  Brand awareness; advertising

Pinterest

Users:  416 million monthly active users worldwide
Audience:  Primarily older millennials and younger baby boomers
Industry impact:  B2C
Best for:  Visual advertising; inspiration

Now that we've detailed the fundamentals of each social media network, let's discuss why social media marketing is beneficial for your business.

Benefits of Social Media Marketing

There are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider.

Let's dive in.

  • 1. Increase Brand Awareness
  • 2. Generate Leads and Boost Conversions
  • 3. Foster Relationships With Customers

Read More...

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